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Email gives marketers the ability to reach people almost anywhere. Marketers define email marketing as a digital strategy that uses email to reach people who are existing or potential customers. Engaging email content can not only motivate people to take action but also turn them into loyal customers, clients, or users.

Creating and executing an email marketing strategyĬrafting an effective email marketing campaign requires time, creativity, and planning, but the gains you earn can be significant over time.That may sound like a lot to digest, but this step-by-step guide to email marketing will touch on all of these points and more. There are even ways to analyze a marketing campaign’s potential success by sending out different versions of an email. You also need to master the art of grabbing their attention within seconds, avoiding their spam filters, and creating customized messages that stand out among competitors. You’ll want to know how many people opened an email and what they clicked on. Getting people to read an email that’s marketing your products or services is only half the battle. Quite a bit of strategy goes into creating, building, and maintaining an effective email marketing campaign. But there’s a good chance that they’ll take action immediately after seeing a message about a sale, new product, or even the latest blog post from a thought leader. Since people receive so many emails each day, they are particular about which ones they read. In fact, The Radicati Group study estimates that the more than 293.6 billion emails exchanged each day in 2019 will grow by 4 percent each year and exceed 347.3 billion by the end of 2023.įor businesses of all sizes, this stable growth in email usage presents an opportunity to reach more people in more places.

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You need an email address to create all kinds of accounts, from social networking sites and software solutions to loyalty programs and online banking services, but it’s clear that email is growing as a popular form of communication. If this upward trend continues to grow by 3 percent each year, more than 4.3 billion people will be using email by the end of 2023. A 2019 study by The Radicati Group found that close to 3.9 billion people worldwide - more than half of the world’s population - use email for personal or business reasons.

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